8:15 - 9:15 AM
Registration, continental breakfast, exhibits, and networking.
9:15 - 9:30 AM
Conference Welcome with NEAR President Neily Soto
9:30 - 11:00 AM
Keynote: Build Your Influencer Brand with Abhi Golhar, Finance & Investment Expert, Syndicated Radio Host, & Author
11:00 - 11:15 AM
Coffee Break/Visit Exhibitors
11:15 AM - 12:15 PM: Concurrent Sessions
Your Personality is Your Super Power with Lauren Matera, ItsThatRealEstateChick
Build Your Brand with the REALTORS Property Resource® (RPR®) with Kim Allard, Broker/Owner, REALTOR®, Century 21 Professionals
12:15 - 1:00 PM
1:00 - 2:00 PM: Concurrent Sessions
Navigating Legal Risks with Advertising and Personal Branding in Real Estate with Catherine Taylor, Esq., MAR Legal Counsel
Passions, Platforms, and Prospects - Panel
Panelists include: Lisa Gray, Lamacchia Realty
Will Molina, Realty One Group Nest
Joe Schutt, Unit Realty Group
Moderated by: Stephanie Saunders, Compass
2:00 - 2:20 PM
2:20 - 3:20 PM
Don’t Worry, We’re NOT Going to Hack YOU with Alex Camelio, CEO at Agent Inner Circle®
3:20 - 3:30 PM
Build Your Influencer Brand
with Abhi Golhar
A Complete Content Marketing Crash Course for Sales and Investment Professionals Cold calling, door knocking, endless (and expensive) mailing lists...there's a better way to generate actual leads! A real, robust content marketing plan can help you create a real estate business that is consistently bringing you new leads and new clients. Find out how to create a multi-platform approach that draws warm leads to you, gets them excited to meet you, and has them ready to work before that first appointment.
Your Personality is Your Superpower
with Lauren Matera
This session takes an engaging and entertaining look into the concept, creation and execution of branding the 'one thing' that makes all agents stand out from the pack, their Personality. By putting personality, hobbies and interest front and center, Lauren hopes to give attendees an actionable roadmap they can begin immediately with no special equipment or large investment.
Build Your Brand with the REALTORS Property Resource® (RPR®)
with Kimberly Allard
Learn what this REALTOR® Tool can do to help position you ahead of the competition and price properties properly. PLUS we will review a few BONUS tips on MARKET REPORTS, FLYERS, Mobile APP and Marketing to your Client
Navigating Legal Risks with Advertising & Personal Branding in Real Estate
with Catherine Taylor, Esq.,
Advertising and personal branding are essential components of a successful real estate business. However, they also come with a range of legal risks that agents must navigate carefully. In this session, we'll explore the legal considerations and best practices around advertising and personal branding in real estate. By the end of this session, you'll have a solid understanding of the legal considerations involved in real estate advertising and personal branding, and you'll be equipped to navigate these risks effectively to build a successful and compliant business.
Passions, Platforms, & Prospects
Panelists include: Lisa Gray, Will Molina, and Joe Schutt; Moderated by: Stephanie Saunders
In today's digital age, it's more important than ever for real estate agents to stand out from the competition by using a variety of media platforms. In this session, we'll explore how you can differentiate yourself by leveraging social media, video, podcasts, and other media platforms to build your brand and attract clients. By the end of this session, you'll have a solid understanding of how to differentiate yourself from the competition and build a robust media presence that attracts clients and grows your business.
Don’t Worry, We’re NOT Going to Hack YOU
with Alex Camelio
In a matter of minutes, a REALTOR®’s entire business can be destroyed by technology. With today’s world of viruses, malware, social engineering, and identity theft it’s more important than ever to protect your brand and livelihood. In this session, you’ll learn the top ways real estate professionals are exploited and what you can do to protect yourself and your clients’ information.
MEET OUR SPEAKERS
Keynote: Abhi Golhar
Finance & Investment Expert, Syndicated Radio Host, & Author
Abhi has been investing in real estate since 2002, and currently acquires performing assets in the southeast United States. He is the principal at Meridian 84, an Atlanta real estate and business advisory and investment firm. With a passion for the healthcare education space, Abhi has grown 4 startups with the most recent being NPHub. This startup launched in Q2 2017 and now serves 1,000+ nurse practitioner students with yearly revenue growth projected to be $2M+ in the first 2 years in business. Excerpted by CNBC, TheStreet, BankRate, and published in Forbes, Inc., The Huffington Post, and Inman, industry magazines such as Think Realty and Private Lender often cover Abhi and his insights into the real estate industry and its happenings. Abhi speaks regularly at conferences nationwide and internationally (most notably in Shanghai) about business, entrepreneurship, and investing.
Lauren uses her background as a motivational speaker to share her energy, her humor, and her uncensored thoughts on TikTok. Whether it's "The Top 10 Worst Bathrooms", funny home inspection discoveries, the best crab cakes in Maryland, or explaining what an 'earnest deposit" is, she appeals to both consumers as well as agents. Incorporating her love of music and dance is contagious and truly unique. She also "calls it like she sees it"! She's been described as funny, witty, sharp and edgy. Although being an agent for less than three years, she has been incredibly successful and credits her TikTok presence as her top lead generator for new clients as well as agent referrals. #Itsthatrealestatechick has over 360,000 followers.
REALTOR®, Broker/ Owner of Century 21 Professionals
Kimberly Allard is the Broker/Owner of Century 21 Professionals in Braintree MA and a faculty member at Dynamic Directions with Adorna Carroll. She has been licensed in the Commonwealth since 1998.
Most recently she served as one of 13 Regional Vice Presidents for the National Association of REALTORS® Representing Region 1 which is VT, NH, ME, MA, RI & CT in 2022
She was awarded the Milton H. Shaw , Distinguished Service Award from MAR in 2022
She was the 2017 recipient of the Massachusetts Association of REALTORS® (MAR) Real Estate Educator of the YEAR.
In 2017 She was inducted into the REALTOR Political Action Hall of Fame, which at the time had been achieved by less than 750 of over 1.2m REALTOR members.
She was awarded the 2016 Public Policy and Advocacy Award from the MA Association of REALTORS®
In 2013, she was elected President of the MA Association of REALTORS® and still lends her time and talents to chair and serve on numerous NAR committees as well as serving on the National Association of REALTORS of Board of Directors since 2010.
In 2010 she was not only the Realtor of the Year for the South Shore REALTORS®, but was selected as the State REALTOR of the Year for MA.
Since 2013, She has served as the Federal Political Coordinator for Congressman Stephen Lynch (DMA)She was elected as 2006 President of the South Shore Association of REALTORS® and received the Association’s Outstanding Service award in 2007.
Kimberly is approved to teach real estate continuing education in MA and was appointed in 2016 , By the Governor to serve as a commissioner for the Board of Real Estate Brokers and Salesperson for the Division of Occupational Licensure for the Commonwealth of MA through 2022
She is an approved REBAC and REBI trainer, She is a certiied RPR and a Trainer for NAR’s ethics and REALTOR® safety courses. She has her ABR, CBR, CFS, CRS, E-PRO, GRI, HFR,LMC, PSA, RENE, SRS, AHWD, ITI, WCR professional real estate designations and serves as an Ombudsman for her Local Association of REALTORS®.
Catherine Taylor, Esq.
The "Voice" of the MAR Legal Hotline
Catherine joined the MAR Professional Staff in November 2017 and currently serves as Director of Education & Associate Counsel. Catherine is also the resident legal hotline expert, where she assists members with questions about current state and federal laws and regulations, permissible business practices, and important court rulings affecting real estate professionals. Catherine also works as the point person for local advocacy issues and assists with maintaining policies, procedures and manuals that detail functions of the MAR governance structure.
Prior to joining MAR, Catherine was a Partner/Owner of the law firm Broadbent & Taylor out of Holden. Catherine graduated with honors from Pace University in 2006 with a Bachelors of Science. In 2011, Catherine graduated cum laude from New England School of Law.
CEO, Agent Inner Circle®
Throughout his career, Alex has personally helped over 15,000 Agents and Brokers, including some of the Top REALTORS® in North America. His passion for marketing, technology and business development has translated into more than a decade of cutting edge technology and contributions to the real estate industry. As the CEO of the Agent Inner Circle®, a 40,000-member real estate agent community, Alex focuses on providing agents with education and actionable strategies to grow and optimize their business, ultimately building some of the most successful careers in real estate today. Alex is an internationally recognized educator who’s shared his thoughtful and energetic presentations with various National Associations and industry organizations. As always, Alex is excited to share his expertise with everyone.
SPONSOR & EXHIBITOR OPPORTUNITIES
If you'd like to sponsor, please contact our Program & Event Coordinator, Erin O'Brien via email or call 978-577-6138. Opportunities are offered on a first come, first served basis and are confirmed upon receipt of payment.
*NEAR Affiliate Members Only
Lunch Sponsor, $3,500: Your company name/ logo on signage, napkins, and coffee cups; includes 4 tickets and a booth.*
Breakfast Sponsor, $2,500: Your company name/ logo on signage, napkins, and coffee cups; includes 4 tickets and a booth.*
Name Badge Sponsor, $1,500: Your company name/logo on all name badge lanyards provided to all attendees; includes 2 event tickets.*
Swag Bag Sponsor, $1,500: Your company name/logo on swag bag given to all attendees at registration; includes 2 event tickets.*
Postcard Sponsor, $1,500: Your company name/logo on a postcard mailed to all NEAR members promoting the event; includes 2 event tickets.*
Session Sponsor, $200: Promote your business for up to 2 minutes before introducing the session speaker(s) to attendees at the event; includes 2 event tickets.*
Booth Sponsor: Showcase your business by exhibiting at the conference! Bring promo items and marketing materials to share with attendees. Includes 2 event tickets.
- $450 Return Booth Sponsor (2022)/NEAR Affiliate Member*
- $500 NEAR Affiliate Member*
- $600 Non-member (Ready to join? Find out more HERE)
Program Ads: Promote your service to event attendees or enhance your sponsorship or exhibitor presence with an ad in the event program.*
- Full Page/Half-Page, Color: $300/$175
- Full Page/Half-Page, Gray: $200/$125